eCommerce Web Usability Blooper

Posted on March 6, 2007 by Theo Mandel, Ph.D.

Great! I found the software I’m looking for, and it’s on SALE! $325, with $75 off, ends up at $250! But wait, it says the discounted price is $395! What is going on!!!!

Welcome to the wonderful world of web usability bloopers! For more information on how to avoid usability bloopers, visit Mandel’s Golden Rules of User Interface Design. View more bloopers on Mandel’s website!

This blooper was found by Kathryn Grant, Sr. Technical Writer at FedEx

Theo Mandel, Ph.D.

About Theo Mandel, Ph.D.

Theo Mandel, PhD, is an international expert in product user experience, usability strategy, user research, design, development, and usability testing. Dr. Mandel designs user-, technology- and business-based products, websites and software that meet client objectives and goals and enhance company brands, are successful and provide the appropriate user experience for customers.
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2 Responses to eCommerce Web Usability Blooper

  1. Greg Scowen says:
    March 9, 2007 at 3:34 AM

    I don’t know that I would call it a usability error, rather a content or proof-reading error (or functionality issue) but it certainly is a little unfortunate.

    Reply
  2. Theo Mandel, Ph.D. Theo Mandel says:
    March 9, 2007 at 10:03 AM

    Yes, I agree that it is the result of a database, content or proof-reading error on the back end, but to the customer, it’s a usability problem!! They are not sure they will get the discounted price without extra measures, such as calling sales or customer support. That’s a “user experience” no-no!

    Reply

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