Comments on: International Translation and Branding Usability Bloopers http://www.theomandel.com/usability-blog/2007/03/international-translations-usability-humor/ User Experience, Usability, Interface Design and Real-World Design Thu, 03 Nov 2011 19:32:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Theo Mandel http://www.theomandel.com/usability-blog/2007/03/international-translations-usability-humor/#comment-24 Theo Mandel Wed, 21 Mar 2007 19:50:52 +0000 http://www.theomandel.com/usability-blog/?p=43#comment-24 Pete - Thanks! That's another one I had heard but had forgotten. Does anyone else have any examples of translation or branding bloopers?? Pete – Thanks! That’s another one I had heard but had forgotten.

Does anyone else have any examples of translation or branding bloopers??

]]> By: Dr. Pete http://www.theomandel.com/usability-blog/2007/03/international-translations-usability-humor/#comment-23 Dr. Pete Wed, 21 Mar 2007 19:07:50 +0000 http://www.theomandel.com/usability-blog/?p=43#comment-23 Great stuff; add one more to the list of why branding is so difficult. I'm reminded of another classic example: when Chevy went to market the Nova in Mexico, it supposedly flopped completely. "No va" in spanish roughly translates to "Doesn't go". Great stuff; add one more to the list of why branding is so difficult. I’m reminded of another classic example: when Chevy went to market the Nova in Mexico, it supposedly flopped completely. “No va” in spanish roughly translates to “Doesn’t go”.

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