A Pop-Up Ad That €™s Less Annoying

Posted on December 29, 2008 by Theo Mandel, Ph.D.

A Pop-Up Ad That €™s Less Annoying (NY Times, 12 Oct 2008)

- “In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds.”

Read the complete article:
http://www.nytimes.com/2008/10/13/technology/internet/13drill.html?_r=1

Theo Mandel, Ph.D.

About Theo Mandel, Ph.D.

Theo Mandel, PhD, is an international expert in product user experience, usability strategy, user research, design, development, and usability testing. Dr. Mandel designs user-, technology- and business-based products, websites and software that meet client objectives and goals and enhance company brands, are successful and provide the appropriate user experience for customers.
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