It’s time for user experience designers to break out their wings! Airlines are beginning to realize that air travel is a shared experience where travelers can share informaton and experiences and the airlines can learn more about their customers!
Jay Vidyarthi, a User Experience Designer and Research Coordinator at Yu Centrik, a usability and design firm in Montreal, says:
“Airlines like Virgin Atlantic are doing ground-breaking work around chat rooms, multiplayer games, e-mail, SMS, and integration with mobile devices on their inflight systems. But most of these developments are focused on bringing existing third-party technology into the air. It €™s time for airlines to start fostering social networks of their own, bringing together like-minded transumers and cutting-edge technology.”
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