Seth Godin, bestselling author, entrepreneur and agent of change in his Gel 2006 video.
Why are so many things broken? In this entertaining talk – one of the favorites of Gel 2006 – Seth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them.
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About Theo Mandel, Ph.D.
Theo Mandel, PhD, is an international expert in product user experience, usability strategy, user research, design, development, and usability testing. Dr. Mandel designs user-, technology- and business-based products, websites and software that meet client objectives and goals and enhance company brands, are successful and provide the appropriate user experience for customers.
