Google, long seen as an enemy by many in the news industry, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles.
On September 14, 2009, the company introduced an experimental news hub called Fast Flip that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of a magazine. Google will place ads around the news articles and share resulting revenue with publishers.
- Read New York Times article
- Google fast flip Website
