As I looked closely at the different form styles in the previous blog entry, I noticed there are a number of differences, in addition to the different form layouts. Any or all of these changes could have contributed to the reported test results.
Here’s a well-written counterpoint blog post:
Lesson from Madlibs Signup Fad: Do Your Own Tests
What do you think?
About Theo Mandel, Ph.D.
Theo Mandel, PhD, is an international expert in product user experience, usability strategy, user research, design, development, and usability testing. Dr. Mandel designs user-, technology- and business-based products, websites and software that meet client objectives and goals and enhance company brands, are successful and provide the appropriate user experience for customers.