Reverse Psychology – Microsoft makes Game out of the Office Ribbon

In the spirit of the developer’s credo – “That’s not a bug, that’s a feature!” – Microsoft has created a game that gives users points for finding and using commands on the Office Ribbon toolbar.

Usually companies don’t point out their usability issues and problems, but Microsoft’s manager of Office programs, Jennifer Michelstein decided to try using a game to help train users (See Jennifer’s post).

Here’s CNET’s post on the interesting strategy.

Here’s Microsoft’s Ribbon Hero game.

What do you think of this strategy???

Theo Mandel, Ph.D.

About Theo Mandel, Ph.D.

Theo Mandel, PhD, is an international expert in product user experience, usability strategy, user research, design, development, and usability testing. Dr. Mandel designs user-, technology- and business-based products, websites and software that meet client objectives and goals and enhance company brands, are successful and provide the appropriate user experience for customers.
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