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	<title>Theo Mandel&#039;s Usability Blog&#187; Real-World Usability</title>
	<atom:link href="http://www.theomandel.com/usability-blog/category/real-world-usability/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theomandel.com/usability-blog</link>
	<description>User Experience, Usability, Interface Design and Real-World Design</description>
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		<title>Information Visualization (and some whiskey, too!!)</title>
		<link>http://www.theomandel.com/usability-blog/2011/12/information-visualization-and-some-whiskey-too/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/12/information-visualization-and-some-whiskey-too/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 03:20:48 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Information Visualization]]></category>
		<category><![CDATA[Real-World Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=344</guid>
		<description><![CDATA[Very nice example of the discipline called &#8220;information visualization.&#8221; This is the field best represented by Edward Tufte&#8217;s amazing books and courses. On one small notebook page, the complex distinction between the different varieties of scotch whiskey is beautifully displayed. Read the &#8230; <a href="http://www.theomandel.com/usability-blog/2011/12/information-visualization-and-some-whiskey-too/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Very nice example of the discipline called &#8220;information visualization.&#8221; This is the field best represented by <strong><a title="Edward Tuft's Website" href="http://www.edwardtufte.com/tufte/index" target="_blank">Edward Tufte&#8217;s</a></strong> amazing books and courses.</p>
<p>On one small notebook page, the complex distinction between the different varieties of scotch whiskey is beautifully displayed.</p>
<p><strong><a href="http://goodexperience.com/2011/12/at-last-a-good-infogr.php" target="_blank">Read the article here.</a></strong></p>
<p><a title="Good Experience article" href="http://goodexperience.com/2011/12/at-last-a-good-infogr.php" target="_blank"><img src="http://goodexperience.com/2011/12/13/fahey-whisky.jpeg" alt="" width="600" height="803" /></a></p>
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		<title>Perfecting Military Medical Solutions</title>
		<link>http://www.theomandel.com/usability-blog/2011/08/perfecting-military-medical-solutions/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/08/perfecting-military-medical-solutions/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 05:50:34 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=320</guid>
		<description><![CDATA[View an amazing collection of new military healthcare devices in the battlefield! &#8220;With the growing swiftness and capability of today&#8217;s technology, medical tools are increasing in their specificity to meet military healthcare needs. The combat environment calls for particular solutions; &#8230; <a href="http://www.theomandel.com/usability-blog/2011/08/perfecting-military-medical-solutions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div><strong><img class="alignright size-medium wp-image-322" title="Soldier uses handheld device to capture injury information on the battlefield" src="http://www.theomandel.com/usability-blog/wp-content/uploads/2011/08/point_of_injury-200x300.jpg" alt="Soldier uses handheld device to capture injury information on the battlefield" width="200" height="300" />View an amazing collection of new military healthcare devices in the battlefield!</strong></div>
<blockquote>
<div><strong></strong>&#8220;With the growing swiftness and capability of today&#8217;s technology, medical tools are increasing in their specificity to meet military healthcare needs. The combat environment calls for particular solutions; on the battlefield, where time is of essence, military healthcare providers need the right implement, at the right time. With extensive research and the integration of the latest civilian technology, innovators are finally poised to meet these needs.&#8221;</div>
</blockquote>
<div>I have designed healthcare systems for many years and have ridden in ambulances and flown in air rescue helicopters conducting user research in the process of designing usable hardware and software healthcare systems. It is rewarding to see healthcare technology making an impact in the military, especially on the battlefield. Watch this <a title="Military Healthcare Systems in the Battlefield" href="http://www.govhealthit.com/slideshow/slideshow-changing-field-military-medical-technology?page=0" target="_blank"><strong>12-photo slide show</strong></a> with interest!</div>
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		<title>EMR Vendors Stress Usability to Attract Physicians</title>
		<link>http://www.theomandel.com/usability-blog/2011/07/emr-vendors-stress-usability-to-attract-physicians/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/07/emr-vendors-stress-usability-to-attract-physicians/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 22:33:59 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=315</guid>
		<description><![CDATA[Going back to my beginnings in the new field of building &#8220;user-friendly&#8221; software in the early 1980&#8242;s, usability began a long history as a potential product differentiator in a competitive field. Now, with the onset of a multitude of EMR &#8230; <a href="http://www.theomandel.com/usability-blog/2011/07/emr-vendors-stress-usability-to-attract-physicians/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Going back to my beginnings in the new field of building &#8220;user-friendly&#8221; software in the early 1980&#8242;s, usability began a long history as a potential product differentiator in a competitive field.</p>
<p>Now, with the onset of a multitude of EMR software programs coming to market now and in the next few years, software vendors are now marketing usability as a key feature of their products.</p>
<p><strong>The real question is, are their products really more usable than their competitor&#8217;s? </strong>I&#8217;ve designed a number of EMR&#8217;s and electronic field data collection systems, and I know that most of the EMR&#8217;s I&#8217;ve seen have been far less than usable!</p>
<p>Here&#8217;s what vendors are supposedly focusing on to improve their product&#8217;s usability:</p>
<ol>
<li>Reducing click counts and the time it takes to accomplish tasks</li>
<li>Improving screen-design elements</li>
<li>Creating consistencies in screen designs</li>
<li>Reducing information overload</li>
<li>Reducing alert fatigue</li>
<li>Matching system flow to workflow</li>
<li>Building forgiveness into data entry</li>
</ol>
<p>However, following a usability checklist does not guarantee a product&#8217;s usability. Product design involves many iterative stages and activities, including user research, prototyping and design, and user testing.</p>
<p>A recent review of EMR usability is worth a read at amednews.com &#8211; <strong><a title="amednews.cm Article" href="http://www.ama-assn.org/amednews/2011/06/20/bica0620.htm" target="_blank">Check it out!</a></strong></p>
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		<title>EMR Usability &#8211; Standardization vs Usability and Innovation</title>
		<link>http://www.theomandel.com/usability-blog/2011/05/emr-usability-standardization-vs-usability-and-innovation/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/05/emr-usability-standardization-vs-usability-and-innovation/#comments</comments>
		<pubDate>Fri, 13 May 2011 02:56:55 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Application Usability]]></category>
		<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Users]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=309</guid>
		<description><![CDATA[This is a classic debate &#8211; whether it is nobler to be consistent or to be usable! EMRs have notoriously been both inconsistent and also very unusable. So, what to do &#8211; fix the inconsistencies or fix the usability issues? &#8230; <a href="http://www.theomandel.com/usability-blog/2011/05/emr-usability-standardization-vs-usability-and-innovation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">This is a classic debate &#8211; whether it is nobler to be consistent or to be usable! EMRs have notoriously been both inconsistent and also very unusable. So, what to do &#8211; fix the inconsistencies or fix the usability issues? The problem is, fixing one of these issues doesn&#8217;t necessarily fix the other! </span></p>
<p><span style="color: #000000;">Here&#8217;s an article titled &#8220;</span><span style="color: #000000;"><a title="Fierce EMR Website" href="http://www.fierceemr.com/story/ama-report-standardizing-emrs-would-stifle-innovation/2011-05-12" target="_blank">AMA report: Standardizing EMRs would &#8216;stifle innovation</a>&#8216;&#8221;</span> that addresses these issues.</p>
<blockquote><p>The topics of usability of electronic medical records (EMRs)&#8211;and   their ability to &#8220;effectively integrate&#8221; with clinical decision-making   and work flow&#8211;will be on the agenda when the American Medical   Association (AMA) House of Delegates meets next month in Chicago. The   focus, contained in a trustees report, will be on how these issues have   not been adequately addressed so far.</p>
<p>The trustees report  addresses a 2009 resolution that called for the  AMA to promote the  development and universal adoption of a &#8220;standardized  user interface&#8221;  for all EMR systems, and to advocate for a federal  mandate for  interoperability of EMRs as part of its healthcare reform  agenda.</p></blockquote>
<p>For more information, view these links:</p>
<ul>
<li>AMA Board of Trustees <a title="AMA Report" href="http://www.ama-assn.org/assets/meeting/2011a/bot16.pdf" target="_blank">report</a> (.pdf)</li>
<li><a title="NextGov Article" href="http://healthitupdate.nextgov.com/2011/05/theres_more_than_one_way.php?oref=latest_posts" target="_blank">NextGov Article</a></li>
</ul>
<p>&nbsp;</p>
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		<title>You’re not a user experience designer if…</title>
		<link>http://www.theomandel.com/usability-blog/2011/04/you%e2%80%99re-not-a-user-experience-designer-if%e2%80%a6/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/04/you%e2%80%99re-not-a-user-experience-designer-if%e2%80%a6/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 02:46:59 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability Consulting]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=302</guid>
		<description><![CDATA[It is very comforting that the &#8220;User Experience&#8221; field has become more popular and well-respected over the years. That makes me, as a UX professional, feel good about the work we do. However, as Whitney Hess points out in her &#8230; <a href="http://www.theomandel.com/usability-blog/2011/04/you%e2%80%99re-not-a-user-experience-designer-if%e2%80%a6/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It is very comforting that the &#8220;User Experience&#8221; field has become more popular and well-respected over the years. That makes me, as a UX professional, feel good about the work we do. However, as Whitney Hess points out in her <a title="Whitney Hess's Blog Post" href="http://whitneyhess.com/blog/2011/04/23/youre-not-a-user-experience-designer-if/" target="_blank">blog post</a>,</p>
<blockquote><p>There’s just one problem: not everyone calling themselves a user  experience designer is actually a user experience designer.  Unfortunately the designation isn’t as clear cut as a doctor or a  lawyer. Most professions are certified and regulated, so you don’t see  impostor behavior often — and when you do, it’s typically in the form of  a news article about someone going to jail for fraud. Perhaps more  analogously, even those in non-regulated occupations like writers and  programmers would have a hard time passing themselves off as such  without actually writing or actually programming.</p></blockquote>
<p>So, how do you tell is someone is <strong>REALLY </strong>a true user experience professional, or a wannabe? Whitney posts a 10-point list answering the question, &#8220;You’re not a user experience designer if…&#8221;</p>
<p>It&#8217;s a good overview of some of the key things we focus on as UX professionals. Check it out at <a title="Whitney Hess's Blog Post" href="http://whitneyhess.com/blog/2011/04/23/youre-not-a-user-experience-designer-if/" target="_blank"><strong>Whitney&#8217;s Blog</strong></a>!</p>
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		<title>Walmart&#8217;s $1.85 billon dollar mistake</title>
		<link>http://www.theomandel.com/usability-blog/2011/04/walmarts-1-85-billon-dollar-mistake/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/04/walmarts-1-85-billon-dollar-mistake/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 06:11:07 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Marketing Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=298</guid>
		<description><![CDATA[Good companies listen to their customers &#8211; better customers figure out the appropriate questions to ask BEFORE they ask for feedback from their users! There may be other  factors (economic factors, for example) that may be involved, but this case &#8230; <a href="http://www.theomandel.com/usability-blog/2011/04/walmarts-1-85-billon-dollar-mistake/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Good companies listen to their customers &#8211; better customers figure out the appropriate questions to ask <strong>BEFORE</strong> they ask for feedback from their users! There may be other  factors (economic factors, for example) that may be involved, but this case study shows the dangers of poorly designed user research and the inherent dangers of (just) listening to your users and customers!</p>
<p>Here&#8217;s the beginning of the <strong><a title="Daily Artifacts Article" href="http://dailyartifacts.com/walmarts-185-billon-dollar-mistake" target="_blank">Daily Artifacts article</a></strong>:</p>
<blockquote><p> $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores)<br />
- What happened? Walmart rolled out &#8220;Project Impact&#8221; &#8211; a major change in strategy and store customer experience &#8211; starting in 2008 <br />
- Why? Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores<br />
- Walmart revised their decades-old strategy of low price and wide selection<br />
- 15% of the inventory removed from the stores <br />
- 30% &#8211; some suppliers reported losing 30% of their stock in Walmart stores due to the revamp<br />
- Removed pallets of items like juice boxes or sweatshirts stacked in the centers of aisles. <br />
- Slimmed down merchandise on “end caps,” displays at the ends of aisles<br />
- Shortened shelves<br />
- Revamp not only removed items but cost &#8220;millions of dollars&#8221; per store in refurbishment costs<br />
- Saw an immediate loss in sales and decline in same-store sales data</p></blockquote>
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		<title>User Experience Myths</title>
		<link>http://www.theomandel.com/usability-blog/2011/04/user-experience-myths/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/04/user-experience-myths/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 03:09:13 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability Testing]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=294</guid>
		<description><![CDATA[Similar to the &#8220;Golden Rules&#8221; of user experience design that I have written about and cover in my presentations and seminars, there are many common myths about users and the user experience. Some myths have been around for many years, &#8230; <a href="http://www.theomandel.com/usability-blog/2011/04/user-experience-myths/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Similar to the &#8220;Golden Rules&#8221; of user experience design that I have written about and cover in my presentations and seminars, there are many common myths about users and the user experience.</p>
<p>Some myths have been around for many years, such as the myth, &#8220;You may not have more than 7 +/- 2 items in a drop-down menu.&#8221; This myth about human cognition dates back to George Miller&#8217;s famous article published in 1956, &#8220;The Mangical Number Seven, Plus or Minus Two:  Some Limits on Our Capacity for Processing Information.&#8221; This seminal work has been taken way too literally, especially regarding lists, drop-downs and navigation items.</p>
<p>The website, UX Myths (<a href="http://uxmyths.com/">http://uxmyths.com/</a>) currently has 31 web design myths, ranging from human cognition and perception myths, as I described above, to myths about good web design and the UX and usability process.</p>
<p>If you are trying to educate executives and iinfluencers about UX design, learning about the web design and usability,this is a great place to learn and share. Enjoy!</p>
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		<title>Healthcare Experience Design Conference &#8211; Boston, Mass &#8211; April 11, 2011</title>
		<link>http://www.theomandel.com/usability-blog/2011/02/healthcare-experience-design-conference/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/02/healthcare-experience-design-conference/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 05:52:38 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Application Usability]]></category>
		<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Mobile Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability Consulting]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=287</guid>
		<description><![CDATA[As a user experience professional designing EMR, EHR and case management software in the healthcare industry, there are few opportunities to educate, learn, network and focus on UX in healthcare. Well, look no longer!! I&#8217;m excited to hear about the &#8230; <a href="http://www.theomandel.com/usability-blog/2011/02/healthcare-experience-design-conference/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As a user experience professional designing EMR, EHR and case management software in the healthcare industry, there are few opportunities to educate, learn, network and focus on UX in healthcare. Well, look no longer!! I&#8217;m excited to hear about the Healthcare Experience Design Conference in Boston, Mass, on April 11, 2011.</p>
<p>Here&#8217;s a <a title="Mad-Pow Conference Overview" href="http://www.madpow.com/Company/Press/Press/Healthcare-Experience-Design-Conference.aspx" target="_blank"><strong>summary of the conference on Mad*Pow</strong></a>, the organizer of the event:</p>
<blockquote><p>Mad*Pow and Claricode are partnering to host the first-of-its-kind  Healthcare Experience Design Conference. The one-day conference will be  held on April 11, 2011 at the Fairmont Copley Hotel in Boston, and is  designed to inspire and empower thought leaders, students, and working  professionals in the fields of healthcare design, usability, and  technology development.</p></blockquote>
<p>Conference details, including featured speakers  and registration information can be found at <a title="Health Career Experience Conference" href="http://www.healthcareexperiencedesign.com/" target="_blank"><strong>Healthcare Experience Design -Improving Health Through Design and Technology</strong><br />
</a></p>
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		<title>How one UI button change ruined the taxi ride!</title>
		<link>http://www.theomandel.com/usability-blog/2011/02/how-one-ui-button-change-ruined-the-taxi-ride/</link>
		<comments>http://www.theomandel.com/usability-blog/2011/02/how-one-ui-button-change-ruined-the-taxi-ride/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 04:02:56 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=284</guid>
		<description><![CDATA[Mark Hurst of Good Experience recently wrote on How one button changed the customer experience of New York City taxis Installed a few years ago, a touch-screen user interface allowed customers to choose a tip of 15%, 20%, or 25%. &#8230; <a href="http://www.theomandel.com/usability-blog/2011/02/how-one-ui-button-change-ruined-the-taxi-ride/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Mark Hurst of Good Experience recently wrote on <strong><a href="http://goodexperience.com/2011/02/how-a-taxi-button-cha.php" target="blank">How one button changed the customer experience of New York City taxis</a></strong></p>
<p>Installed a few years ago, a touch-screen user interface allowed customers to choose a tip of 15%, 20%, or 25%. Thus with a single tap one  could deliver the tip (and avoid mental arithmetic calculations). Good user experience, eh?</p>
<p>However, just recently, the tip buttons were changed to 20%, 25% and 30%. Small change, but it is a drastic reduction in the user experience.</p>
<p><a href="http://goodexperience.com/2011/02/how-a-taxi-button-cha.php"><img class="alignnone" title="Taxi Cab New Interface" src="http://goodexperience.com/nyc-taxi-tip.jpg" alt="" width="480" height="350" /></a></p>
<p>It&#8217;s all about the user experience! How would this change make you feel as a customer in the taxi?</p>
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		<title>UX Storytellers Tell Their Stories &#8211; FREE eBook</title>
		<link>http://www.theomandel.com/usability-blog/2010/11/ux-storytellers-tell-their-stories-free-ebook/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/11/ux-storytellers-tell-their-stories-free-ebook/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 21:52:30 +0000</pubDate>
		<dc:creator>Theo Mandel, Ph.D.</dc:creator>
				<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability Consulting]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[User Experience]]></category>

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		<description><![CDATA[Very good reading! User Experience stories from UX experts! From the IxDA website: In this free eBook, ‘UX Storytellers &#8211; Connecting the Dots’, 42 UX masterminds tell personal stories of their exciting lives as User Experience professionals. The book brings &#8230; <a href="http://www.theomandel.com/usability-blog/2010/11/ux-storytellers-tell-their-stories-free-ebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Very good reading! User Experience stories from UX experts!</p>
<p>From the IxDA website:</p>
<blockquote><p>In this free eBook, ‘<strong>UX Storytellers &#8211; Connecting the Dots</strong>’, 42  UX masterminds tell personal stories of their exciting lives as User  Experience professionals.</p>
<p>The book brings together authors from around the world who paint a very entertaining picture of our multifaceted community.</p>
<p>Whether  you’re a usability pro or a student of interaction design, whether  you’re a senior information architect or a junior UX designer, you will  find 42 entertaining stories in this book told by leading experts from  all over the globe.</p></blockquote>
<p><strong>&lt;&lt; <a href="http://uxstorytellers.blogspot.com/2009/01/ux-storytellers-connecting-dots.html" target="_blank">Download the eBook now!</a> &gt;&gt;</strong></p>
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