Category Archives: Web Content

“Mad Libs” Style Form Increases Conversion 25-40%

Posted on February 25, 2010 by Theo Mandel, Ph.D.

UI designers are always looking for new ways to do common tasks better and faster. This new style of filling in forms may prove to be one of those new twists that makes people think, “Why didn’t I think of … Continue reading →

Posted in Application Usability, Marketing Usability, User Centered Design (UCD), Users, Web 2.0, Web Content, Web Usability | Leave a comment

Snacks vs. Gourmet Meals in Online Content

Posted on October 14, 2009 by Theo Mandel, Ph.D.

This Good Experience post discusses an article that hits the nail on the head. With Twitter and other bite-sized nuggets of information, the world is full of instant, immediate “experts” on any topic. Their information is worth the money you … Continue reading →

Posted in Web 2.0, Web Content, Web Usability | Leave a comment