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	<title>Theo Mandel&#039;s Usability Blog</title>
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	<link>http://www.theomandel.com/usability-blog</link>
	<description>User Experience, Usability, Interface Design and Real-World Design</description>
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		<title>Observing the Customer Experience</title>
		<link>http://www.theomandel.com/usability-blog/2010/08/observing-the-customer-experience/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/08/observing-the-customer-experience/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 00:29:28 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=180</guid>
		<description><![CDATA[Mark Hust of Good Experience runs a wildly successful and informative conference, Gel, every year that focuses on user experience. One of the key speakers was Alex Lee, president of OXO. From Good Experience&#8217;s blog: Product developers everywhere could learn &#8230; <a href="http://www.theomandel.com/usability-blog/2010/08/observing-the-customer-experience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Mark Hust of <strong><a title="Good Experience Website" href="http://goodexperience.com/" target="_blank">Good Experience</a></strong> runs a wildly successful and informative conference, <strong><a title="Gel Conference" href="http://gelconference.com/" target="_blank">Gel</a></strong>, every year that focuses on user experience. One of the key speakers was Alex Lee, president of OXO.</p>
<p><a href="http://www.goodexperience.com"><img class="alignleft" title="OXO's popular measuring cup" src="http://goodexperience.com/2010/08/11/measuring-cup.png" alt="OXO's popular measuring cup" width="282" height="200" /></a></p>
<p>From <strong>Good Experience&#8217;s </strong>blog:</p>
<blockquote><p>Product developers everywhere could learn a lesson from OXO&#8217;s angled measuring cup (shown here), which was born out of some very simple, very smart research.</p>
<p>In the video below, the president of OXO International, Alex Lee, tells about how his researchers observed ordinary consumers using their (non-angled) measuring cups. Users would fill up the cup part way, then bend over to check the level &#8211; then fill some more, then bend over again to check the level. This pointed the way for OXO&#8217;s innovation: showing the amount-markings at an angle, so users can easily read the amount <em>as</em> they fill the cup.</p>
<p>But here&#8217;s the thing about the research: customers never said they wanted an angled measuring cup. In fact, <strong>users weren&#8217;t even aware that there was a problem to be solved.</strong> Consumers didn&#8217;t say, &#8220;I wish I could read the markings more easily.&#8221; They muddled through without complaint. And yet the innovation came directly from observing customers. How?</p>
<p>Simply by <em>observing the customer experience</em>. The job of any product developer, any innovator, is to identify an unmet need &#8211; a pain point &#8211; a market opportunity &#8211; and the best way of doing that is by observing customers. Which means their actual real-world behavior &#8211; what they <em>do</em>, not what they <em>say</em> they do. This reveals the genuine customer experience.</p>
<p>Good research like this doesn&#8217;t ask customers leading questions, and it doesn&#8217;t have to ask customers to design a solution. It simply requires watching and listening. Once you observe that &#8220;customers seem to spend a lot of extra energy to read the amount,&#8221; the stage is set for the solution.</p></blockquote>
<p>Here&#8217;s Alex Lee, talking about research, product design, and other processes at OXO: <a title="Alex Lee Video" href="http://www.sittingo.com/talk/688" target="_blank">Watch video</a></p>
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		<title>No more vacation: How technology is stealing our lives</title>
		<link>http://www.theomandel.com/usability-blog/2010/08/no-more-vacation-how-technology-is-stealing-our-lives/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/08/no-more-vacation-how-technology-is-stealing-our-lives/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 03:25:46 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Mobile Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=177</guid>
		<description><![CDATA[Have we become too dependent on our mobile computers and devices? This article answers the question: &#8220;E-mail and smart phones were supposed to liberate us. So why does it feel like we never have any free time?&#8221; Things may have &#8230; <a href="http://www.theomandel.com/usability-blog/2010/08/no-more-vacation-how-technology-is-stealing-our-lives/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Have we become too dependent on our mobile computers and devices? This article answers the question: &#8220;E-mail and smart phones were supposed to liberate us. So why does it feel like we never have any free time?&#8221;</p>
<p>Things may have gotten worse than we thought:</p>
<blockquote><p>&#8220;There&#8217;s been a lot written about how the beeping and flashing gadgets with which we now surround ourselves keep us from <a title="&quot;Trouble sleeping? Maybe it's your iPad&quot;" href="http://www.cnn.com/2010/TECH/05/13/sleep.gadgets.ipad/index.html" target="_blank">sleeping</a>, keep us from <a title="&quot;Why can't we concentrate?&quot;" href="http://www.salon.com/books/review/2009/04/29/rapt" target="_blank">concentrating</a>, keep us, ironically, from <a title="&quot;Stop the Internet, I want to get off!&quot;" href="http://www.salon.com/life/feature/2009/04/01/freedom_traister" target="_blank">working</a>. The thing that I have noticed of late is how often they seem to keep us from <em>living</em>.&#8221;</p></blockquote>
<p>Definitely worth the read, especially if you know you can&#8217;t put down your iPhone or Blackberry for more that 15 minutes!</p>
<p><strong>&lt;&lt; <a title="&quot;No more vacation: How technology is stealing our lives&quot;" href="http://www.salon.com/life/feature/2010/07/15/tech_exhaustion" target="_blank">View the article</a> &gt;&gt;</strong></p>
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		<title>Healthcare IT News: Health 2.0 2010 Developer Challenge</title>
		<link>http://www.theomandel.com/usability-blog/2010/07/healthcare-it-news-health-2-0-2010-developer-challenge/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/07/healthcare-it-news-health-2-0-2010-developer-challenge/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 00:23:03 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Application Usability]]></category>
		<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=165</guid>
		<description><![CDATA[This is a wonderful community effort! The Health 2.0 2010 Developer Challenge was launched on June 2nd, 2010 at the Community Health Data Initiative (CHDI) meeting at the Institute of Medicine (IOM), with support from the Department of Health and &#8230; <a href="http://www.theomandel.com/usability-blog/2010/07/healthcare-it-news-health-2-0-2010-developer-challenge/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="Health 2.0 2010 Developer Challenge Website" href="http://health2challenge.org/" target="_blank"><img class="size-medium wp-image-168 alignleft" src="http://www.theomandel.com/usability-blog/wp-content/uploads/2010/07/h2dev1-300x66.gif" alt="Visit the Health 2.0 2010 Developer Challenge" width="300" height="66" /></a>This is a wonderful community effort! The <strong>Health 2.0 2010 Developer Challenge </strong>was launched on June 2nd, 2010 at the <a title="CHDI Meeting" href="http://www.hhs.gov/open/discussion/chdi.html" target="_blank"><strong>Community Health Data Initiative (CHDI)</strong></a> meeting at the <strong>Institute of Medicine</strong> (IOM), with support from the <strong>Department of Health and Human Services (HHS)</strong>.</p>
<p>Here&#8217;s what it&#8217;s all about:</p>
<p>Health 2.0’s original tag line of ‘user-generated healthcare’ contains the germ of a compelling idea—patients are using new tools to guide their own care. And now those tools are starting to integrate with the health care system. Doctors, patients, and health care organizations are all starting to use a new generation of online and mobile technologies which are fundamentally changing the way health care works.</p>
<p><a title="Health 2.0 Conference" href="http://www.health2con.com/" target="_blank"><strong>The Health 2.0 Conference</strong></a> is the leading showcase of cutting-edge technologies in health care, including Online Communities, Search and lightweight Tools for consumers to manage their health and connect to providers online.</p>
<p>Check out the <strong><a title="Health 2.0 2010 Developer Challenge" href="http://health2challenge.org/about-the-developer-challenge/about-health-2-0/" target="_blank">Health 2.0 2010 Developer Challenge Website</a></strong>!</p>
<p>P.S. I&#8217;ve just joined the Challenge as an expert. <strong><a title="Theo Mandel's Member Page" href="http://health2challenge.org/members/theomandel/" target="_blank">View my Member Page</a></strong>.</p>
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		<title>Smashing Magazine: 40+ Helpful Resources On User Interface Design Patterns</title>
		<link>http://www.theomandel.com/usability-blog/2010/07/smashing-magazine-40-helpful-resources-on-user-interface-design-patterns/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/07/smashing-magazine-40-helpful-resources-on-user-interface-design-patterns/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 04:12:31 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Application Usability]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=162</guid>
		<description><![CDATA[User interface design patterns are common researched and reusable solutions to frequent user interface problems. There are a number of user interface pattern repositories. This article in Smashing Magazine lists over 40 resources for user interface design patterns. Here&#8217;s what they &#8230; <a href="http://www.theomandel.com/usability-blog/2010/07/smashing-magazine-40-helpful-resources-on-user-interface-design-patterns/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>User interface design patterns are common researched and reusable solutions to frequent user interface problems. There are a number of user interface pattern repositories. This article in Smashing Magazine lists over 40 resources for user interface design patterns. Here&#8217;s what they say about it:</p>
<blockquote><p>In this article, we share with you the <strong>best of the best</strong>, cream of the crop sites, galleries, online publications, and libraries devoted to sharing information and exploring concepts pertaining to <strong>User Interface design patterns</strong>. Use these recommended sources to gain knowledge about a particular UI problem or to gain inspiration and insight on best practices, techniques, and examples of exemplary UI designs. Great thank-you goes to <a href="http://www.amazedev.com/ui-patterny/">Pavel Konoplitski</a> for providing us with related resources.</p></blockquote>
<p><strong>&lt;&lt; </strong><a title="Smashing Magazine Aricle on UI Patterns" href="http://www.smashingmagazine.com/2009/06/15/40-helpful-resources-on-user-interface-design-patterns/" target="_blank"><strong>Here&#8217;s the article</strong></a><strong> &gt;&gt;</strong></p>
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		<title>Electronic Pill Bottle Cap Increases Medication Use, Study Says</title>
		<link>http://www.theomandel.com/usability-blog/2010/07/electronic-pill-bottle-cap-increases-medication-use-study-says/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/07/electronic-pill-bottle-cap-increases-medication-use-study-says/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 05:02:37 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=157</guid>
		<description><![CDATA[Finally, technologists provide enhancements to healthcare usability! Usability of medicine pill bottles, that is!! I work on the usability of healthcare software systems. I&#8217;m glad to see that usability professionals are also working on medical devices and other areas of &#8230; <a href="http://www.theomandel.com/usability-blog/2010/07/electronic-pill-bottle-cap-increases-medication-use-study-says/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Finally, technologists provide enhancements to healthcare usability! Usability of medicine pill bottles, that is!!</p>
<p>I work on the usability of healthcare software systems. I&#8217;m glad to see that usability professionals are also working on medical devices and other areas of people&#8217;s life impacted by their health. Here&#8217;s a summary of the study:</p>
<blockquote><p>Experimental electronic pill bottle caps prompted up to 99 percent of the participants of a study to stay on their medication schedules, says the Center for Connected Health. The pill bottle covers send wireless signals that activate a glowing light, a tune, automated calls, text messages or e-mails to notify patients that it&#8217;s time to take their medication.</p></blockquote>
<p>Here&#8217;s the <strong><a title="eWeek Article on Electronic Pill Bottle Cap Study" href="http://www.eweek.com/c/a/Health-Care-IT/Electronic-Pill-Bottle-Cap-Increases-Medication-Use-Study-298626/" target="_blank">eWeek.com article</a></strong></p>
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		<title>Ideo &#8211; The Future of Self-Service Banking</title>
		<link>http://www.theomandel.com/usability-blog/2010/07/ideo-the-future-of-self-service-banking/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/07/ideo-the-future-of-self-service-banking/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 16:28:17 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=151</guid>
		<description><![CDATA[ATM banking systems haven&#8217;t kept up with touchscreen technology. Look what you can do on an iPad and then look at your bank&#8217;s ATM screen. There&#8217;s no reason an ATM needs to have an out-dated on-screen with buttons on the &#8230; <a href="http://www.theomandel.com/usability-blog/2010/07/ideo-the-future-of-self-service-banking/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>ATM banking systems haven&#8217;t kept up with touchscreen technology. Look what you can do on an iPad and then look at your bank&#8217;s ATM screen. There&#8217;s no reason an ATM needs to have an out-dated on-screen with buttons on the frame of the hardware.</p>
<p>Ideo created an new ATM user interface and interaction concept for a Spanish bank, BBVA, that is now being implemented.</p>
<p>Take a look at this very interesting video:<br />
<a title="Ideo - Future of Self-Service Banking" href="http://futureselfservicebanking.com/" target="_blank">http://futureselfservicebanking.com/</a></p>
<p>Beats the heck out of your current ATM interface, doesn&#8217;t it?</p>
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		<title>Healthcare wants a tablet, but not Apple’s iPad</title>
		<link>http://www.theomandel.com/usability-blog/2010/06/healthcare-wants-a-tablet-but-not-apple%e2%80%99s-ipad/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/06/healthcare-wants-a-tablet-but-not-apple%e2%80%99s-ipad/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 22:13:46 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Healthcare Usability]]></category>
		<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=132</guid>
		<description><![CDATA[Since the introduction of the iPad, everyone has wondered if this is the ultimate tablet platform. However, one industry that has been using tablet computers for many years &#8211; the healthcare industry &#8211; does not necessarily think the iPad is &#8230; <a href="http://www.theomandel.com/usability-blog/2010/06/healthcare-wants-a-tablet-but-not-apple%e2%80%99s-ipad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theomandel.com/usability-blog/wp-content/uploads/2010/06/How-Likely-to-Purchase-V51.png"></a>Since the introduction of the iPad, everyone has wondered if this is the ultimate tablet platform. However, one industry that has been using tablet computers for many years &#8211; the healthcare industry &#8211; does not necessarily think the iPad is the bee&#8217;s knees. Here&#8217;s the survey results from February 2010:</p>
<blockquote><p>&#8220;Last week, during the fever pitch surrounding the announcement of Apple’s iPad tablet, Software Advice surveyed 178 physicians, nurses, medical students and healthcare IT professionals about what the healthcare industry’s ideal tablet would look like. This isn’t our first time talking tablets and healthcare. In April of last year, <a href="http://www.softwareadvice.com/articles/medical/mac-tablet-for-emrs-1042009/">we wondered</a> if the Apple tablet would become the ideal device to run <a id="bx4v" title="electronic health record" href="http://www.softwareadvice.com/medical/electronic-medical-record-software-comparison/">electronic health record</a> (EMR) software.</p>
<p>Our goal with this survey: Find out what healthcare professionals want in a tablet and how well Apple’s iPad fulfills those wants. <strong>Unfortunately for the iPad, as we found out last Wednesday when Steve Jobs unveiled the tablet’s features, it only has a few of the top “must-have” features for healthcare use.</strong>&#8220;</p></blockquote>
<p>This chart shows how likely respondents are to purchase a tablet for healthcare use in the next year. </p>
<p><img src="http://www.softwareadvice.com/articles/wp-content/uploads/2010/02/How-Likely-to-Purchase-V51.png" alt="" width="550" height="328" align="middle" /></p>
<p><strong>&lt;&lt; <a title="View Survey" href="http://www.healthcareitnews.com/blog/healthcare-wants-tablet-not-apple%E2%80%99s-ipad-survey-results" target="_blank">View Survey</a> &gt;&gt;</strong></p>
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		<title>Mandel presentes &#8220;Golden Rules of Usable Web Design&#8221; at Direct Marketing Association Conference</title>
		<link>http://www.theomandel.com/usability-blog/2010/05/mandel-presentes-golden-rules-of-usable-web-design-at-direct-marketing-association-conference/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/05/mandel-presentes-golden-rules-of-usable-web-design-at-direct-marketing-association-conference/#comments</comments>
		<pubDate>Sun, 23 May 2010 20:58:02 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Marketing Usability]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=131</guid>
		<description><![CDATA[Theo Mandel, Ph.D. presented a session at Rocky Mountain Direct Marketing Association&#8217;s (RMDMA) Direct Marketing Day conference in Denver on May 19, 2010. The session was titled, &#8220;The Golden Rules of Usable Web Design.&#8221; Each year, the Rocky Mountain Direct &#8230; <a href="http://www.theomandel.com/usability-blog/2010/05/mandel-presentes-golden-rules-of-usable-web-design-at-direct-marketing-association-conference/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img title="RMDMA DM Day Conference" alt="RMDMA DM Day Conference" align="right" src="http://www.theomandel.com/RMDMA/2010dmdaylogo.jpg" />Theo Mandel, Ph.D. presented a session at Rocky Mountain Direct Marketing Association&#8217;s (RMDMA) Direct Marketing Day conference in Denver on May 19, 2010. The session was titled, &#8220;The Golden Rules of Usable Web Design.&#8221;</p>
<p><span class="style12"><font face="Arial">Each year, the <strong>Rocky Mountain Direct Marketing Association</strong> hosts <strong>DM DAY</strong>, the region&#8217;s most comprehensive, </font><font face="Arial">best-attended direct-marketing event. The 2010 event was no exception, presenting a full day of authoritative speakers, timely seminars and substantive workshops that addressed the wide range of skills and expertise direct marketers need to stay competitive. Visit the <strong><a title="RMDMA DM Day Conference" href="http://www.rmdma.org/dmday2010/index.php" target="_blank">Conference Website</a></strong>.</font></span></p>
<p>Mandel created a webpage for session attendees, providing links and materials, including the presentation, the &#8220;Golden Rules&#8221; chapter of his book, and charts and checklists for reviewing your websites. Visit the <strong><a title="Mandel's Session Home Page" href="http://www.theomandel.com/RMDMA/" target="_blank">Golden Rules of Usable Web Design webpage</a></strong>.</p>
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		<title>iPad Usability: First Findings From User Testing &#8211; Mixed Results!</title>
		<link>http://www.theomandel.com/usability-blog/2010/05/ipad-usability-first-findings-from-user-testing-mixed-results/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/05/ipad-usability-first-findings-from-user-testing-mixed-results/#comments</comments>
		<pubDate>Sun, 23 May 2010 00:20:19 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Mobile Usability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Centered Design (UCD)]]></category>
		<category><![CDATA[Web Usability]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=130</guid>
		<description><![CDATA[Now that the iPad is out and people are using the new apps supposedly designed for the iPad, their usability falls short of the expected Apple usability experience.  Jakob Nielsen, in his Alertbox, May 10 2010, summarized his findings: &#8220;iPad &#8230; <a href="http://www.theomandel.com/usability-blog/2010/05/ipad-usability-first-findings-from-user-testing-mixed-results/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Now that the iPad is out and people are using the new apps supposedly designed for the iPad, their usability falls short of the expected Apple usability experience.</p>
<p> Jakob Nielsen, in his <strong><a title="Nielsen's Alertbox, May 10, 2010" href="http://www.useit.com/alertbox/ipad.html" target="_blank">Alertbox, May 10 2010</a></strong>, summarized his findings:</p>
<blockquote><p>&#8220;iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems.&#8221;</p></blockquote>
<p>Many apps approached the iPad as just a big iPhone:</p>
<blockquote><p>&#8220;But from an interaction design perspective, an <strong>iPad user interface shouldn&#8217;t be a scaled-up iPhone UI</strong>.</p>
<p>Indeed, one finding from our study is that the <strong>tab bar</strong> at the bottom of the screen works much worse on iPad than on iPhone. On the small phone, users are likely to notice the muted icons at the bottom of the screen, even if their attention is on content in the middle of the screen. But the iPad&#8217;s much bigger screen means that users are typically directing their gaze far from the tab bar and they ignore (and forget) those buttons.</p>
<p>Another big difference between iPad and iPhone is that regular <strong>websites work reasonably well</strong> on the big tablet. In our <a class="old" title="Alertbox: iPhone Apps Need Low Starting Hurdles" href="http://www.useit.com/alertbox/mobile-apps-initial-use.html">iPhone usability studies</a>, users strongly prefer using apps to going on the Web. It&#8217;s simply too painful to use most websites on the small screen. (<a class="old" title="Alertbox: Mobile Usability" href="http://www.useit.com/alertbox/mobile-usability.html">Mobile-optimized sites</a> alleviate this issue, but even they usually have worse usability than apps.)&#8221;</p></blockquote>
<p><strong><< <a title="Nielsen's Alertbox on iPad App usability" href="http://www.useit.com/alertbox/ipad.html" target="_blank">View Nielsen&#8217;s Alertbox</a> >></strong></p>
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		<title>The Future of Shopping &#8211; Real World User Experiences!</title>
		<link>http://www.theomandel.com/usability-blog/2010/05/the-future-of-shopping-real-world-user-experiences/</link>
		<comments>http://www.theomandel.com/usability-blog/2010/05/the-future-of-shopping-real-world-user-experiences/#comments</comments>
		<pubDate>Sun, 23 May 2010 00:04:54 +0000</pubDate>
		<dc:creator>Theo Mandel</dc:creator>
				<category><![CDATA[Real-World Usability]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.theomandel.com/usability-blog/?p=129</guid>
		<description><![CDATA[A video by Cisco shows how new technologies and user interfaces can totally change our real-world common experiences. Even tasks such as trying on clothes in a store can become a more enjoyable and satisfying experience, especially for guys who &#8230; <a href="http://www.theomandel.com/usability-blog/2010/05/the-future-of-shopping-real-world-user-experiences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="Cisco Video" href="http://www.flixxy.com/future-shopping.htm" target="_blank"></a></p>
<p><a href="http://www.theomandel.com/usability-blog/wp-content/uploads/2010/05/shopping.png"><img class="size-medium wp-image-141 alignnone" title="New Shopping User Experience" src="http://www.theomandel.com/usability-blog/wp-content/uploads/2010/05/shopping-300x190.png" alt="New Shopping User Experience" width="300" height="190" /></a></p>
<p>A video by Cisco shows how new technologies and user interfaces can totally change our real-world common experiences. Even tasks such as trying on clothes in a store can become a more enjoyable and satisfying experience, especially for guys who hate to shop and hate to accompany their wife or girlfriend shopping!</p>
<p><strong>&lt;&lt; <a title="Cisco New Technology Video" href="http://www.flixxy.com/future-shopping.htm" target="_blank">Check out the Video</a> &gt;&gt;</strong></p>
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